Thursday, July 9, 2009

cold calling is not moving freight.

A misunderstanding of what manufactuers are is leads to
tremendous stress for a lot of freight brokers.

If you go about searching for all shippers and beliving they are all customers with the belive they all have freight, you are putting a lot of unnecessary
pressure on yourself.

Pressure that just makes prospecting painful and stressful
to think about or do.

cold calling is NOT moving freight.

cold calling is a sorting process.

It's where you find who is a potential new customer and who
is not.

If someone has no need and no want for what you have to offer, then
they are not a prospect and you can't sell them on an what you do.

You should go about your cold calling efforts with an
attitude of inquiry.

Look for wants that you can fill and customer service that you can
provide, and you have a basis for a business relationship.

Clients often ask me how many calls they need to make,to get a
shipper?

it is impossible to answer this question what I can tell you is that you need as many qulity shippers that you can find and provide proper customer service to

In other words, you have to track these numbers for
yourself,and set your own benchmark,then you must cotinue and to your reah a goal that only you can set.

If prospecting is stressful, stop worrying finding shippers that will move freight with you woth each call Focus on "inquiring" if there is a problem
you can solve, a want you can fill.

And if you think you can't do that cause you worried about
being unseccesful, then I would like to suggest to you.

Stop thinking about what "has not happened" and focus on what will happen and keep your goals in mind and I will see you at the top one day




THE ONLY WAY TO BUILD YOUR FREIGHT BROKER/AGENT BUSINESS

There really is only one right way to build your freight broker/agent business.

First of all you got to realize that you are an interruption
when prospecting, and you have to be comfortable with this
fact if you are going to be successful.

You can't let this fact bother you. And you can't be too
polite about it either.

Here's the formula you gotta follow to build,client base,

1 - know Your Strengths,
2 - Create a Profile of Prospects Who Want You and need you,
3 - Call Prospects that can use you,
4 - Never stop Prospecting.

It's very simple, but too many people don't follow this.

Start with identifying your strengths. Know what you do well,be specific,


Create a profile, of the people who will want what you got. This is hugely important,
and one of the easiest and most overlooked methods for getting more customers.

Far too many freight broker fallen by the wayside by believing
that "everyone is my prospect." Focus on people who are likely to want what you can do for them and will use you

Cold Call to attract your desired prospects. that this is something
that you must do.

cold calling is marketing.until you have a relationship established with a customer, your initial
contact attempts are "marketing".

"deliver" a message about your strengths to a prospect that is likely to want what you can offer, and you'll get some interested people contacting you.

Then all you gotta do is call a prospect that is interested in you.

Build your territory on a strong foundation. Do it the right way, and you'll have long term success in freight broker/agent business.

Monday, June 8, 2009

Show Up and Throw Up

http://www.a1freighttrainin... dont just show up and throw up! Your customers have heard it all view the video of jack Martin Logicstics profesional talking on the types needed to provide proper customer service

View The Video Now

Saturday, May 2, 2009

Freight Broker Training-Help For Brokers

Freight broker training is not only for someone who wants to become a freight broker agent, but for brokers too. After all freight brokers need to know the same things the agents know and more. You don’t want to open a brokerage and not know how to broker freight, unless you have money to throw away that is. And you wouldn’t want to bring aboard agents who had not been properly trained. A1 freight broker training has a program for just about any need for new and/or existing brokers. Maybe you want to start at ground zero and build a fully operational brokerage. Or perhaps you want to train new agents or re-train those agents who didn’t get the proper freight broker training the first time around. When searching for an instructor remember, Proper freight broker training should include how to get your Bond, your Authority, the type of Insurance you will need, what loadboards and dispatch services you will want to use and how to get them. The tools you will need to properly set up your office. How to build your Customer Base, find trucks, find freight, calculate rates, record keeping, invoices, who will pay you and who you will pay, and whether or not you should use a factoring company. All of this is as much a part of building your freight brokerage as it is in running your freight brokerage. Without knowing all the ins and outs of freight broker business, you probably won't be successful. So keep in mind that the PROPER Freight Broker Training should start from the beginning for both the broker training and/or the agent training.
Copyright2009 Jack C MartinA1 Freight Broker Training

Monday, December 22, 2008

Will Diesel Prices Be On The Rise Again?

Freight broker or freight broker agent may be your solution since diesel prices will most likely be on the rise again, along with gasoline and home heating fuels. This could happen as early as January 2009. Why? Because "OPEC last week agreed to cut production quotas by 9% in order to revive prices as a global recession reduces demand for crude. The group agreed to a record 2.46 million barrel-a-day cut at a meeting in Oran on Dec. 17. The 13 members are next scheduled to meet March 15 in Vienna."(dated 12/21/08) This story can be found at: http://www.bloomberg.com/apps/news?pid=20601087&sid=ay4FXfvFpiBw&refer=home
Just where does this leave the Trucking Industry? Paying 90 cents or more per gallon than autos will. It is rumored that gasoline prices will be around $4 per gallon by the end of December 2008 or the first of January 2009 and reach about $12 a gallon by June or July of 2009. Hopefully it is just a rumor, but who knows. If the rumor turns out to be for real, the Trucking Industry will feel it the hardest. Why? They already pay higher road use taxes, insurance and fuel prices. Look around you, diesel prices are anywhere from 75 cents to 95 cents per gallon higher than gasoline right now. What are truckers doing about it? Leaving truck driving to become freight brokers or freight broker agents. This is one reason why you are seeing freight broker training classes, schools and academies popping up all over the place. Truckers who are just flat out tired of higher fuel prices, having to fight for a decent rate, or settle for a lower rate in order to keep their trucks moving, are getting out of the business. And I don’t blame them I would too under these circumstances. And now, DHL is leaving the US and going International as of January 2009. What is going to happen to their roughly 9500 drivers? If they want to stay in the Transportation Industry, they will either find a new driving job or they might look into freight broker training. The freight brokering side of the Transportation Industry may take time to break into and build up, but there can be a lot less headaches and better rewards in many areas.
Copyright 2008 Jack Martin
a1freighttraining.com

Monday, December 8, 2008

Freight Brokers-Who Uses Them

Freight brokers are used in the transportation industry for a variety of reasons. Some manufacturers don’t own trucks and therefore have no choice but to use Freight Brokers. While others may use freight brokers because they don’t have enough trucks. And then there are those who will use a freight broker only once in awhile. But regardless of the reason, freight brokers will always be in demand. As long as there are manufacturers, there will be a need for freight brokers.
Due to the instability of the economy today, higher diesel fuel prices, road use taxes, insurance and regulations, more and more trucking companies, large and small, are now using freight brokers in the form of a brokerage to enhance their company and at the same time, off-set the higher prices. Owner operators, smaller trucking companies, and now, even the larger ones are beginning to realize the importance of having a freight brokerage. And the good part is that it doesn't have to be an in-house brokerage. Freight brokers can have agents in any city or state across the U.S.
Opening a brokerage may be your way to go instead of going out of business. You can open a brokerage as a separate entity. By doing this, you will not only be able to load other trucks, but you can load your own truck/s as well. This way you can have the options of offering quick-pay, advances and the like. Charge a percentage for either service or both services and the brokerage has made a profit as well as a commission. Brokers seem to be the going thing in the transportation industry today.

Copyright2008 Sharon D. Martin
Co-author/content writer for
a1freighttraining@gmail.com

Sunday, November 16, 2008

Being a Freight Broker Agent-Home Based Career/Business

Being a Freight Broker Agent may be your answer if you are looking for a home based career or business. It is not a quick fix, it will take you some time to build, (6 months to 2 years) but with the proper training, it can be very rewarding in the long run. And the best part is you can train AND work right from your home. No traveling and no expensive gadgets to buy or sell. All you will need is a computer, a fax machine, a printer, telephone, and a good long distance company. After your training, you will be ready to start working. By now you are probably asking yourself what is a Freight Broker Agent and what do they do. A Freight Broker Agent is the intermediary for the Shipper and the Carrier. The Shipper has products he/she needs transported. The Carrier is looking for the product to transport. Your job will be to put the two together. You will work under the Brokerage and be paid a commission. Much like a sales position only you are working from home and on the telephone. So if you are a go-getter, enjoy talking to people, can use a calculator, and are able to think fast, this may be the career for you. Even though the Freight Broker Agent business has been around for a few years, it is becoming a new trend for the Brokerage. By being a home based business, the Brokerage can have an Agent or Agents in every State if it wishes. (these are called outside agents, but if the agent works inside the brokerage with the broker, they are called in-house agents) The Freight Broker Agent Business continues to grow both ways.